Voran Global Service marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix will be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to our identified key market segments. The oil &gas and IT market segment in the UK and Nigeria are those we have identified for now.
Voran Global Services growth strategy for the UK and Nigeria region is two-pronged, combining efforts to secure follow-on contracts, for example, getting involved (Upstream and downstream) in the £4bn investment at EnQuest’s major oil field off Shetland , with new business opportunities In Nigeria, Notable amongst this opportunities is the new business in Nigeria. Voran is about securing a £ 1million contract with the Electricity management services limited Nigeria, EMS, to develop, construct and install EMS-Qualification & Monitoring systems.